Balaji Prabhakar: Can digital incentives help alleviate traffic?
(https://soed9-stage.stanford.edu/news/balaji-prabhakar-can-digital-incentives-help-alleviate-traffic)
Balaji Prabhakar: Can digital incentives help alleviate traffic?
Balaji Prabhakar: Can digital incentives help alleviate traffic?
While well-known mapping apps have transformed the daily commute through better information, Stanford electrical engineer Balaji Prabhakar (https://profiles.stanford.edu/balaji-prabhakar) is exploring ways to digitally incentivize people to improve their driving habits.
He calls it “nudging,” and says that small shifts in commute times — just 20 minutes earlier or later — can make a considerable impact on the day’s congestion in highly trafficked urban areas, like San Francisco.
A few years ago, Prabhakar made headlines with a Stanford-only study that used small monetary incentives backed by larger lottery-like rewards to reduce peak-hour commuting on campus. He later undertook a similar but much larger effort in Singapore to promote off-peak train travel. In four years, participation in Singapore grew from 20,000 to 400,000 users.
Join host Russ Altman (https://profiles.stanford.edu/russ-altman?tab=bio) and guest Balaji Prabhakar for a look at the very latest ways science is improving the daily grind for millions of commuters across the world.